About us
The Alpha Movement — From Vision to Reality
At Alpha, we’re more than a brand — we’re a movement.
Built on creativity, ambition, and purpose, Alpha represents the drive to lead, to innovate, and to evolve. What started as a small idea with bold intentions has grown into a family of brands shaping fashion, media, and modern culture.
We don’t chase trends.
We create the standard.
Our Evolution — Built from the Ground Up
Alpha was born out of passion and persistence. From humble beginnings — late nights, early mornings, and countless sketches and prototypes — to establishing a multi-branch creative network, our growth has been fueled by vision and hard work.
What started with Alpha Apparel as a bold clothing concept quickly evolved into a collective that spans multiple industries — fashion, creative production, innovation, and storytelling.
Our growth is proof that when you combine drive with purpose, the results speak for themselves.
Our Brands — One Vision, Many Faces
🩶 Alpha Apparel
The flagship that started it all.
From local drops to international attention, Alpha Apparel has become a symbol of leadership, confidence, and authenticity. Our designs evolve with every season — always pushing quality, comfort, and originality.
🖤 Alpha Mini
Small in scale, big in impact.
Alpha Mini brings our signature design philosophy into compact, accessible collections. It’s about efficiency, minimalism, and mobility — apparel for those who live in constant motion.
🤍 Rysor Apparel
Where creativity meets grit.
Rysor represents raw energy — bold designs inspired by the streets, the grind, and the mindset of those who refuse to settle. It’s a brand that continues to gain traction among artists, creators, and visionaries who live the Alpha lifestyle.
🔥 Alpha Projects
Our hub for innovation.
Alpha Projects drives collaboration and experimentation — from concept drops and creative partnerships to multimedia events and brand activations. Every project represents forward motion, combining art, tech, and culture.
🎬 C.P. Bauermeister Productions
The storytelling engine behind it all.
Founded by Colby Paul Bauermeister, this branch of Alpha brings ideas to life through visual media — blending marketing, film, and artistic storytelling. From music videos and brand promos to full creative campaigns, C.P. Bauermeister Productions has become the cinematic voice of the Alpha vision.
Our Growth — The Alpha Journey
From the beginning, we focused on consistency and creativity over clout.
We built our identity from the ground up — connecting with communities, creating high-quality drops, and capturing attention through powerful visuals and storytelling.
Each brand launch marked a new level:
-
Alpha Apparel proved our creative direction had real demand.
-
Rysor Apparel expanded our design identity into new markets.
-
Alpha Projects opened the door to collaboration and innovation.
-
C.P. Bauermeister Productions amplified our message to a wider audience.
Today, Alpha represents a growing creative network — a movement that continues to scale without losing its edge. We’ve grown from small productions and limited drops to recognized partnerships, professional campaigns, and a loyal audience that believes in what we stand for.
But this is just the beginning.
We’re building something bigger — a global creative ecosystem powered by authenticity and leadership.
The Future of Alpha
As we continue to grow, our mission remains simple:
to inspire confidence, empower creativity, and redefine what it means to lead.
We’re expanding our apparel lines, pushing new projects through Alpha Productions, and collaborating with creatives who share the Alpha mindset. Every milestone we reach fuels the next — every challenge shapes our story.
The future is Alpha — and it’s just getting started.
Join the Movement
Follow us, wear us, build with us.
Alpha isn’t just a brand — it’s a lifestyle, a message, and a mindset.
Stay connected for upcoming drops, events, collaborations, and creative releases across all our brands:
Alpha Apparel | Alpha Mini | Rysor Apparel | Alpha Projects | C.P. Bauermeister Productions