Meet the leaders of the pack — our sponsored athletes. Each one represents what it means to be Alpha: driven, disciplined, and relentless in the pursuit of excellence. From CrossFit to powerlifting to endurance sports, these athletes embody the mindset that defines our brand — lead, don’t follow.

The Alpha Team:

• Reinhard Van Der Westhuizen
• Ulani Jordaan
• Danie Opperman
• Hannah De Goede
• Barend Smit
• CJ Kotze
• Hawain Bampton
• Shane Dawson
• Francie Gerber

They don’t just wear ALPHA, they are ALPHA