Meet our Founder

Meet the Mind Behind Alpha — Colby Paul Bauermeister

Every movement starts with a visionary — someone who sees possibility where others see limits.
For Alpha, that visionary is Colby Paul Bauermeister, Founder and CEO of the Alpha brand collective.

The Origin of Alpha

Colby began Alpha with a simple belief: that creativity and leadership go hand in hand. What started as a small idea in marketing and apparel has evolved into a network of brands shaping culture, media, and modern expression.

Under his leadership, Alpha has expanded from one apparel concept into a growing creative powerhouse — home to Alpha Apparel, Alpha Mini, Rysor Apparel, Alpha Projects, and C.P. Bauermeister Productions.

Each brand reflects Colby’s core philosophy:

“You don’t wait for opportunity — you create it.”

A Vision of Leadership and Authenticity

As CEO, Colby’s approach is built on authenticity, innovation, and drive. His focus isn’t just on building brands — it’s on building culture.
He pushes Alpha to stand for something bigger than fashion or production — it’s about mindset, ambition, and empowerment.

Colby’s leadership style blends creative direction with strategic growth. He’s deeply involved in every phase of the Alpha ecosystem — from concept and design to marketing and execution — ensuring every project carries the Alpha energy.

Marketing, Media, and Movement

With a background in marketing and creative production, Colby uses storytelling as a tool for connection. Through C.P. Bauermeister Productions, he has directed and produced content that captures Alpha’s bold, cinematic feel — giving every brand a distinct visual identity.

His ability to blend design, emotion, and storytelling is what drives Alpha forward — turning each launch into more than just a drop, but a statement.

Growth Under His Leadership

Since its founding, Alpha has transformed from a small startup to a growing creative network with multiple active brands.
Colby has guided each one with a clear focus on:

  • Consistency in branding

  • Quality in production

  • Community in connection

Under his direction, Alpha’s audience has expanded beyond apparel — into multimedia projects, collaborations, and a movement centered on leadership, creativity, and individuality.

The Future of Alpha

Colby’s vision for the future is simple:
To keep building — not just brands, but opportunities for the next generation of creators.

With new apparel lines, media ventures, and collaborative projects in development, Colby continues to lead Alpha into its next chapter:
a global creative ecosystem built on ambition, authenticity, and evolution.

In His Own Words

“Alpha isn’t about being better than anyone — it’s about being your best self, every single day.
It’s about leadership, growth, and staying true to what drives you.
That’s what I want Alpha to represent — a movement for those who lead by example.”

— Colby Paul Bauermeister,
Founder & CEO, The Alpha Collective